01
Input
A clear request enters through a form, inbox or approved trigger.
CONTROLLED REQUESTWE BUILDWHAT DRIVESGROWTH.
01 / SEARCH + DISCOVERY
What comes next?↗
YOUR BRAND. IN THE ANSWER.
AI / AUTOMATIONIF THIS.
THEN NEXT.
THEN NEXT.
RESEARCH → REASON → ACT
MEDIA + DATAMAKE EVERY
SIGNAL COUNT.
SIGNAL COUNT.
CREATIVEIN MOTION ↗
BackTeams connects search, performance media, creative, data and applied AI for ambitious teams with a real growth constraint.
02 / THE INTERNET MOVED. KEEP MOVING.
Discovery
doesn’t stay
in one place.
01GOOGLE
02NEW SURFACES
03AI ANSWERS
04REORGANISE
05BE THE ANSWER
Your next customer might start with a search, a creator or a conversation with AI. Make your expertise travel with them.
BE THERE.BE THE ANSWER.
02.5 / ONE CONTINUOUS SYSTEM
Growth happens when search, creative, technology and AI work as one.
03 / SPECIALISTS. ONE SHARED AMBITION.
Different talents.
Same direction.
Bring us the problem. We’ll bring the right combination of minds.
Found. Understood. Chosen.
SEO, AI search and GEO connect your expertise to the questions your customers are asking.
EXPLORE SEARCH + DISCOVERYSEARCH / AI / AUTOMATION / PERFORMANCE
GEO / CREATIVE / UGC / DATA
STRATEGY / TECHNOLOGY / GROWTH / EXPERIENCE
04 / APPLIED AI. PRACTICAL BY DESIGN.
Less busy work.
Put AI where it can genuinely help: inside the knowledge, decisions and workflows your team uses every day.
BUILD A BETTER WORKFLOW
02
CRM
Customer, account and pipeline context arrives with permission.
BUSINESS CONTEXT
03
Knowledge
Approved documents and source material ground every answer.
TRUSTED SOURCES
04
AI agent
A bounded agent plans the work and stays inside defined rules.
BOUNDED REASONING
05
Database
Structured records keep the workflow accurate and retrievable.
STRUCTURED MEMORY
06
Tool call
Approved systems connect only where the workflow needs them.
PERMISSIONED ACCESS
07
Validation
Quality checks catch gaps, uncertainty and edge cases early.
QUALITY GATE
08
Action
A draft, field update or follow-up is prepared for delivery.
USEFUL OUTPUT
09
Human review
A named owner makes the final call on sensitive decisions.
HUMAN OVERSIGHTAI strategyCustom AI applicationsCRM automationContent operationsReportingDocument processing
05 / CREATIVE + UGC
MADE TO
MAKE YOU
LOOK.
Human stories. Sharp hooks. A hundred ways to find the one that lands.
UGC campaigns, creator-led ads, short-form video and AI-assisted production—connected to a clear creative testing plan.
LET’S MAKE SOMETHINGWHAT’S
THAT?FIRST IMPRESSIONS, RECONSIDERED.
CREATOR-LED / 9:16Meet your next everyday favourite.
PRODUCT STORY / 02SHOW.
PROVE.
INVITE.ONE IDEA. MANY EXPRESSIONS.
CONCEPT LAB / GENERATED STILLSCONCEPT → SCRIPT → VARIATIONS → LEARN
06 / THE WORK, CONNECTED
Big thinking.
Specific moves.
Explore three engagement models. Illustrative briefs that show how we approach a problem—not claimed client results.
07 / PERFORMANCE WITH PERSPECTIVE
GOOD SIGNAL.
BETTER
DECISIONS.
Measure what changes the next move.
Then make the next move better.
MEASUREMENT MODEL / ILLUSTRATIVE, NOT LIVE DATA
Attention that informs action.
Reach the right people. Read qualified traffic, engaged visits and meaningful brand discovery.
08 / YOUR WORLD. OUR SHARED CONTEXT.
Different worlds.
Real understanding.
Bring product discovery, creative and conversion into the same conversation.
EXPLORE THE SECTOR09 / HOW WE MOVE THINGS FORWARD
Get close
Understand the business, the customer and the constraint.
Connect the plan
Agree the priorities, owners and signals that matter.
Make it happen
Build, launch and work alongside your people.
Learn. Move. Repeat.
Read the response and put the learning back into the work.
10 / NOTES FROM THE TEAM
12 / YOUR NEXT CHAPTER
BUILD
WHAT’S NEXT.
Good things happen when
the right minds get together.