Challenge
A large catalogue with demand trapped between paid and organic teams.
Context
An illustrative pattern for a complex catalogue where category structure, feeds, landing pages and reporting are managed by different owners.
Rebuilding commerce discovery around category demand.
This is a clearly labelled, anonymised operating pattern—not a named client case study and not a claim of delivered results.
EXPLORERebuild the category demand map, indexation rules and shared search reporting around contribution.
Map search demand against catalogue depth and commercial priority.
Define category, facet and product-page responsibilities with technical acceptance criteria.
Connect paid-query, organic-landing and conversion evidence in one review cadence.
[05] / RESULTS
No client result is claimed. The intended outcome is a decision model connecting discovery, merchandising and contribution.
EVIDENCE REQUIRED
Would require verified analytics, Search Console, ad-platform, catalogue and revenue data supplied with permission.
Illustrative signals: Organic revenue, paid efficiency, category coverage